Preparing a TV Inquiry
Send the information that helps sales understand the product request.
A focused first inquiry receives a more useful reply than a message asking only for price. Sales needs enough context to identify the relevant product and understand which details matter to the buyer.
Begin with the commercial context
State the destination country or market, the intended business use and whether the request covers one size or a range. Add the expected quantity, even if it is an initial estimate.
This information does not lock the buyer into an order. It helps sales avoid sending a generic response that does not match the request.
- Country or target market.
- Retail, distribution or project context.
- Required sizes and expected quantity.
Separate requirements from preferences
List the points that must be confirmed separately from preferences that can be discussed. For example, the product category may be essential while a particular cabinet reference may only be a preference.
For OEM or ODM enquiries, reference material can explain the direction, but it should not be described as an already approved result. Feasibility and the final scope require review.
- Required product category.
- Important market requirements.
- Reference images or preferences.
- Points that require written confirmation.
Use a clear first-message structure
A practical message can be short: introduce the company, state the market, list the sizes and quantities, then name the points that need confirmation. Attach supporting material only when it helps explain the request.
After receiving a reply, compare the proposed product with the original requirements. Keep important confirmations in the quotation, specification or order documents rather than relying only on an informal chat.
- Company and contact person.
- Market, sizes and quantity.
- Product category and priorities.
- Requested next step: product information, catalogue or quotation.
Guides
First-inquiry checklist
- Have you identified the market?
- Have you listed sizes and quantities?
- Have you separated requirements from preferences?
- Have you stated what information you need next?